Thoughts for the New Year….
We need light in the darkness. Beauty shines. It’s the radiance of kindness and heart. Beauty is hope, your best face forward. Prettiness is a happy distraction. Superficial is crucial. This year more than ever, we want sparkles. We want glitter, kisses and compassion. We want flower petals, honesty and gratitude. We want words that touch us and crack open our fears. The best gifts are glorious good health, ease and glowing vitality. Beauty is the smile that becomes the embrace. This year, we want connection. We want love. Love. LOVE. And serious magic.
This season, everyone needs as much love and beauty that we can share. Scroll to the bottom for our edited list of charities for holiday gift giving. — Ameena Meer
Illustration by Alicia Malesani
Click here for more of Alicia’s Work.
BEAUTY IN BALANCE
Izak Zenou’s illustrations have become the gold standard for fashion and beauty brands worldwide. We asked him what he sees as the next beauty trends for 2017.
IZAK: Beauty today has to transcend the cosmetic aspect and deliver beauty in its purest expression. I believe women want to look healthy, they want to feel good and be good to themselves. They want to use healthy products to enhance their well-being. They should also be celebrating their differences and individuality. Someone with strong eyebrows should accentuate them. If you have big eyes, we want to emphasize them even more. Having character is very modern.
WHERE DO BEAUTY AND FASHION MEET?
IZAK: Fashion and beauty should be in perfect balance. If you have a strong style, you go with a more natural beauty. If you have a simple style, you go with a more forceful look.
WHAT ARE YOUR FAVORITE PRODUCTS?
IZAK: I’m low-maintenance. I use Biotherm for men. For fragrance, I like Un jardin sur le Nile by Hermes.
IS THERE AN OVERLAP BETWEEN MEN AND WOMEN’S GROOMING?
IZAK: There is definitely a more androgynous aspect today, which leads to an overlap in men’s and women’s styles. Next step, make-up? Not sure. But men take care of themselves much more. I can see in the future guys using more women-oriented products.
Click here See the lastest work from IZAK.
BEAUTY IN THE MOMENT
Jason Brooks is one of our resident beauty powerhouses, working consistently with the most iconic brands like Jo Malone, Chanel, and Revlon.
Lancome asked Jason to create portraits of the brightest young women on Youtube and Instagram – insta-stars like Taylor Hill and Lisa Eldridge – to celebrate their new L’Absolu Rouge lipstick collection. The portraits are trending on social media as we speak. #LANCOME #
Click here for more of Jason’s work.
It starts with love, as do all things made in Italy. A love of beauty, artistry and local quality. The scents are a curated assortment inspired by journeys through marketplaces redolent with fresh flavors, fragrances and the bustle of life. The soap formulas are made of skin-loving ingredients like shea butter, glycerin, Italian olive oil and coconut oil.
Artist Cecilia Lundgren and Via Mercato came together to create a perfect marriage of art and soap. Cecilia’s loose ink and watercolor work has made each cake an evocative gift – whether it’s for yourself or someone you adore.
Via: VEEYA Traveling through (a place) en route to a destination.
Mercato: mer-KA-toe Italian word for Market.
Maren Esdar’s magical vision leads us to a surreal, dream-like dimension. Her creations combine photography, collage and digital rendering into frothy, inviting confections. Esdar’s work captivates and inspires the beauty and fashion world with narratives that reference nature, philosophy and literature with prettiness and a smile. Even her most apocalyptic illustrations reconstruct the universe into a glamorous, effervescent place. Esdar’s work had graced the pages of the world’s top fashion and style magazines and brands including, Vogue, New York Times Magazine, Neiman Marcus, Surface and Esquire.
Click here for more of Maren’s magical work.
If the earth laughs in flowers, Wendy Plovmand’s flowers spread the joy across the page. Her lush watercolors capture the scent and psyche of her subjects. The elegant compositions intertwine color, ink and graphite resulting in flowery explosions and timelessly captivating images.
Plovmand’s work has brought a wide spectrum of prestigious brands to life, including Topshop, GUESS, Johnson & Johnson, Womens Wear Daily, NYLON, SHAPE Magazine, The Guardian, and many more.
Click here for more of Wendy’s work.
Today’s fashion and beauty retail market is no place for perfect dummies. Renowned mannequin maker Ralph Pucci teamed up with Rebecca Moses to create “Mes Demoiselles: Imperfectly Perfect.” Unlike the haughty or expressionless figures in most shops, this unique series celebrates the imperfection that makes a woman captivating.
The 25 distinctive Mes Demoiselles reflect the spectrum of multicultural individualists who are redefining the standards of beauty. These bright, eccentric mannequins speak to the new generation of consumers who are drawn to authenticity and originality.
Moses adds, “Art, fashion and retail need to reflect our changing world and society. People are blending. Stereotypes are breaking. A consumer should recognize herself in Mes Demoiselles’ multi-ethnic, multicultural, imperfect yet spectacular personas.”
The Mes Demoiselles were on display at Ralph Pucci, 44 W 18th St, dressed in custom clothing made from the first Ralph Pucci fabric collection, surrounded by murals and paintings by Moses. Styling by Freddie Leiba. Inquire through Ralph Pucci for sales, including paintings and works on paper that are exhibited simultaeously. All other art sales contact Michelleve@traffic-nyc.com
The exhibition was featured in Vogue Italia and Womens’ Wear Daily.
Click here for more of Rebecca’s work.
GIVING IS LOVING
THESE GUYS NEED YOUR HELP!
With the incoming administration its likely that many organizations will suffer as well as the people they support. Continuous donations throughout the year is both generous and essential.
Planned Parenthood heath centers and patients will face unprecedented dangers in the coming months. Planned parenthood provides up to dat, clear, medically accurate information that helps you better understand your sexual health. DONATE
The Waterkeeper Alliance strengthens and grows a global network of grassroots leaders protecting everyone’s right to clean water. The Waterkeeper Alliance is the largest and fastest growing nonprofit solely focused on clean water. We preserve and protect water by connect local Waterkeeper organizations worldwide. DONATE
Save The Bees Millions of bees are dying off with alarming consequences for our environment and our food supply. We rely on bees to pollinate everything from almonds to strawberries to the hay used to feed dairy cows. What happens if they disappear? Its simple: No bees, no food. DONATE
Covenant House For homeless youth everyday is a challenge! Help vulnerable kids, rescue a child in need, save a homeless kid, and make a big difference. DONATE
TOP BEAUTY WRITER @ TRAFFIC
Creative Director and copywriter Ameena Meer loves to create advertising that loves the world back. As a writer, Meer knows intuitively that a good story changes minds. From the beginning, her strategic and conceptual work has launched high-impact brands and products with lasting influence. A mother of re-invention, Meer’s been a copywriter, thinker, conceptor and/or creative director for Avon, Calvin Klein, Coty, The Gap, Estee Lauder, Donna Karan, Federated Stores, Pzifer, L’Oreal, The Navajo Nation, Homes for the Homeless, Proctor & Gamble and others.
Click here for more of Ameena’s work.
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