TRAFFIC BELIEVES IN THE IMPORTANCE OF WORDS.
Today, when audiences are inundated by media, the right words can make an image unforgettable. Without copy, even beautiful images become interchangeable. The best copywriter knows how to speak the brand’s language, how to give the brand story, depth, and resonance. A good copywriter is more than a wordsmith, she or he is a conceptor who can see the big picture and bring it all together.
COPY GIVES A BRAND A VOICE AND A SOUL.
Our copywriters develop brand voices, clarify brand missions, create brand or product stories or reawaken brand histories and mythologies, as well as brand positionings. Words, ideas, and concepts bring advertising, promotional campaigns and websites to life.
WORDS MAKE ADS STICKY.
A great copywriter understands the importance of the perfect brand or product name, along with the exact words to describe its benefits. The right words matter in ads, out of home, brochures, web banners, POS materials, commercial scripts for video, TV and radio spots.
Each of our writers has a unique style. Our years of experience gives us the understanding to pair the right team together in order to meet your project’s needs.