Who We Are

TRAFFIC is not just a creative agency — it’s a current.
We move ideas through culture, connecting artists, brands, and institutions in ways that redefine how creativity lives in the world.

Our collective works at the intersection of art and strategy — helping international companies see through the noise and helping artists find new platforms to amplify their voice. We build legacies, launch movements, and shape identities that resonate on a global stage.


Through art direction, design, language, and vision, we turn stories into signals that cut through and endure.
TRAFFIC is where creativity finds direction.

A collage of images including a modern interior space with wooden walls and glass partitions, a photograph of a woman with shoulder-length dark hair and red lipstick holding a magazine featuring another woman's face with makeup, an abstract watercolor illustration of a hand resting on a blue shape, and a wristwatch with a black and silver face and a white strap, with a yellow section of text listing various brand names and magazine titles.

Our Clients

 
 

Our Story

Imagine Soho, New York, 1995 — a creative hotbed alive with artists, writers, photographers, designers, and entrepreneurs breaking out in the iconoclastic spirit of the time. That’s where our doors first opened, on Spring Street, with a vision for a new kind of creative agency. Representing artists alongside independent art directors, copywriters, and strategists — and bringing them together under one roof — was a radical idea.

It worked. What began as a small collective became part of a new creative movement — one that blurred the lines between agency and atelier, brand and artist.

Today, that same spirit continues to define TRAFFIC From New York to Switzerland, we collaborate with artists and brands worldwide — guiding creative vision, shaping cultural identity, and building the stories that move the world forward.

 
 
 

Executive Team

 
 
 

MICHELLE EDELMAN

Founder and CEO

TRAFFIC NY

T: +1 212 734 0041

E: michelleve@traffic-nyc.com

IG: michelle_edelman

 
Artist Management

LYDIA Duanmu

LDM Art Global Corp

International Strategic Partner / Client Relations / Project Management

TRAFFIC NY

E. lydiaduanmu@traffic-nyc.com

C. + 15167323862

C.+ 8613911213384

WeChat ID: LydiaDM430 

 
 

SHEREKA EVANS

Executive Vice President

TRAFFIC NY

T: + 1 212 734 0041

E: shereka@traffic-nyc.com

IG: xaymacabird

 
Chris Edelman prodbygekko music producer and music engineer

Chris Edelman

Vice President/Music Production

TRAFFIC NY

T: + 1 212 734 0041

E: prodbygekko@gmail.com

IG: prodbygekko