ARCUS STEEL
Brand Positioning, Strategy, Creative Direction, Corporate Identity Design, Website Design, Trade Show Design
Arcus Group's mission was is to become the leading resource for steel products in Europe and through the company’s unification of the individual divisions, which included multiple countries each working separately from each other, to one primed to take a leadership role in the steel products supply industry today.
Research, Brand Positioning, Strategy —Traffic
Creative Direction and Design: Chi-Long Trieu /Office for Typography
LINK to view
To meet the challenge, we took a deep dive into the world of steel manufacturing, which is a far stretch from the beauty and luxury consumer industries we normally play in. However, the principals of branding work across every industry. We evaluated the company’s core values, market standing, competitive landscape, and the evolving expectations of the stakeholders, as well as the customers themselves, all the while defining the core value propositions and how they relate to the competitive landscape, and through this a brand mission and direction was created for Arcus Europe’s new umbrella branding, corporate identity and website design.
Logo Design: Made of five circles, the logo symbolizes unity as well a direct reference to the tubes. Its precise geometric structure conveys strength, precision, and forward-thinking vision. The design stands on its own and embody Arcus’s expertise as well as acting as a mark of quality and trust.
Website Design: https://www.arcuseurope.com/
arcus trade booth design
