Frequently Asked Questions
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Factoring in AI usage fees is something both agencies and illustration/photo reps are working through right now.
This is not about charging a client for creating work with AI, but about *what additional usage/licensing fee should apply when a client wants the right to use your illustration/photography/artwork in AI contexts* — meaning their systems (or third-party vendors/platforms) can ingest, manipulate, or train on your artwork to generate derivative works.
This is a *new usage category*, similar to when “digital/social media rights” or “OOH” (out-of-home) first emerged years ago.
Digital Design refers to the creation of visual content, interfaces, and experiences using digital tools and technologies.
Illustration can significantly enhance design by adding a unique, creative, and engaging element that often cannot be achieved through other design elements alone.
Art and illustration, while both visual forms of expression, serve different purposes and have distinct characteristics. We represent both fine artists and illustrators.
Color theory is a framework that describes the use of color in art and design. It encompasses a set of guidelines and principles that artists and designers use to create harmonious, visually appealing, and effective color combinations.
Because words matter—and a good copywriter knows how to use them to get results. Learn what a professional copywriter brings to the table. And, meet our writers. Art by Rikke Jørgensens © 2025
Because creativity isn’t just about output—it’s about insight. A real human brings experience, emotion, intuition, and lived context to the table. That’s something AI, for all its speed and pattern recognition, simply can’t replicate.